How I approach marketing for a regional event
A practical look at how ads, email, websites, photography, print, and local promotion can support the same goal.
Insights
What I’ve learned from doing the work.
Notes from planning campaigns, solving design problems, improving websites, and helping clients find simpler ways to get things done.
Article catalogue
Browse the latest notes.
Seven practical articles covering marketing, design, websites, photography, and technology.
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When a website needs a focused fix, not a full rebuild
A better calendar, form, service-area tool, or page update can sometimes solve more than starting over.
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Planning a photo shoot around the campaign
How to create photos that work across ads, websites, social posts, menus, and future marketing needs.
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Designing presentations that help people follow the point
How I organize a presentation so the audience can understand the information without fighting the slides.
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Building a content calendar that can handle real life
A practical way to plan campaigns and regular posts without making the schedule too rigid to use.
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Choosing a website platform around the work it needs to do
Why the best website platform is usually the one that fits the business, the editor, and the job at hand.
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Why clear documentation is part of good tech support
A solution is more useful when the next person can understand it, repeat it, and know what to do when something changes.
Coming up
Topics I want to explore next.
A short list of ideas I plan to turn into useful articles.
- 01
Advertising
Connecting digital advertising to in-person attendance
- 02
Print & digital
Why print still matters in a digital campaign
- 03
Brand systems
Keeping one brand consistent across every channel