Expertise

A broader skill set for real work.

I work across five areas that often overlap but each stands on its own. Use the shortcuts to jump to an overview, then open any area for its full details, tools, and project examples.

01 / 05 · Campaign strategy

Advertising & Marketing

I have worked on campaigns using Meta ads, Google Ads, geofencing, email, video, print, local listings, and organic social media. I enjoy seeing how those pieces support one another, but I am just as comfortable working through audience targeting, budgets, reports, and the daily details that keep a campaign on track.

View Advertising & Marketing

Ways I can help

  • 01Facebook and Instagram advertising
  • 02Google Search, Display, Shopping, YouTube, Performance Max, Dynamic Ads, and Local Services Ads
  • 03Geofencing and location-based advertising through GroundTruth
  • 04Email marketing and organic social media

02 / 05 · Visual identity

Brand & Visual Design

I want design to do a job, not just look polished. A logo should fit the business. A flyer should be easy to understand. A presentation should help the speaker make the point. I create visual work that can stay consistent across websites, ads, print materials, signage, and everyday customer communication.

View Brand & Visual Design

Ways I can help

  • 01Logo and visual identity design
  • 02Logo cleanup and vectorization
  • 03Sub-brands and brand extensions
  • 04Rebrands and visual updates

03 / 05 · Web solutions

Web Design & Development

I start with what the organization and its visitors need to accomplish. Sometimes that means building a full website. Other times, a focused improvement such as a calendar, form, store catalog, client portal, or ZIP-code tool creates more value than starting over.

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Ways I can help

  • 01Websites for small businesses and organizations
  • 02Website redesigns and visual updates
  • 03Responsive page design
  • 04Dynamic calendars

04 / 05 · Technical support

Digital Systems
& IT Support

Technology should make work easier. I help set up, maintain, document, and troubleshoot the devices and systems people rely on. Just as importantly, I explain the solution in plain language so people feel comfortable using it afterward.

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Ways I can help

  • 01Networking and storage setup
  • 02Custom PC building
  • 03Desktop and laptop repair
  • 04Platform and account migrations

05 / 05 · Original content

Photography & Content

Original photography gives a campaign or website something a stock image cannot: a real view of the people, products, places, and experiences behind the organization. I plan the shoot around where the photos need to work, whether that is an ad, website, menu, social post, or printed piece.

View Photography & Content

Ways I can help

  • 01Professional and artistic headshots
  • 02Food and product photography
  • 03Event photography
  • 04Interior and room photography

Tools and platforms

The tools I use to keep the work moving.

The platforms behind the work.

I have real working experience with these tools and continue learning as projects change. Point to any item for a quick look at how I use it.

01

Advertising and analytics

Platforms I use to plan campaigns, reach audiences, track performance, and keep client work organized.

02

Creative production

The programs I rely on for design, photography, video, audio, and presentations.

03

Website platforms

A mix of site builders, commerce tools, and front-end fundamentals for full builds and focused improvements.

04

Systems and support

The operating systems, workplace technology, and practical infrastructure I have configured and supported.

How the range connects

Different strengths, one shared goal.

An ad, a visual system, a website, reliable technology, and original content can all strengthen the same experience. Choose an area to explore it in more detail.

Open to opportunities

Creative and practical skills, working toward one goal.

Need someone who can connect more than one part of the project?