Expertise 01 / 05

Marketing that reaches the right people.

I have worked on campaigns using Meta ads, Google Ads, geofencing, email, video, print, local listings, and organic social media. I enjoy seeing how those pieces support one another, but I am just as comfortable working through audience targeting, budgets, reports, and the daily details that keep a campaign on track.

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Skills and services

What I can help with.

Platforms and tools: Google Ads, Meta advertising, Google Analytics, Google Tag Manager, GroundTruth, Sendible, Constant Contact, and Monday CRM

  • 01Facebook and Instagram advertising
  • 02Google Search, Display, Shopping, YouTube, Performance Max, Dynamic Ads, and Local Services Ads
  • 03Geofencing and location-based advertising through GroundTruth
  • 04Email marketing and organic social media
  • 05Event promotion, print, video, and billboards
  • 06Audience research and search-volume research
  • 07Budget management and scheduled adjustments
  • 08Reporting on conversions, impressions, clicks, CTR, CPC, and cost per conversion
  • 09Content calendars and client presentations

Examples from my work

Campaigns where strategy, media, and reporting came together.

Where I have used these skills.

A few places this work has supported real projects.

Example 01

The West End Fair

I helped market the fair through Facebook, YouTube, Google Display, email, print placements, photography, billboard design, website support, and local event listings. Together, those efforts reached audiences in the hundreds of thousands of impressions.

Example 02

Mazezilla

My work included paid ads, giveaways, photography, video, email, social posts, calendar graphics, website support, and a cleaned-up vector version of the logo.

Example 03

Battle of the Powersports

I created the event logo, maps, raffle tickets, flyers, and a geofencing campaign. The reporting showed how many people who saw the ads later visited the event.

Why it matters

Why good promotion depends on the work around it.

I like being close to both the plan and the execution.

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